Roles & Responsibilities
• Drive overall brand strategy and long-term product planning for key domestic brands
• Lead product positioning, messaging, and lifecycle management
• Develop and execute high-impact marketing and promotional campaigns
• Prepare and approve visual aids, campaigns, and promotional materials
• Conduct market research, competitor analysis, and performance tracking
• Guide and mentor junior product managers and PMT members
• Coordinate closely with sales, medical, regulatory, and supply chain teams
• Plan and execute product launches, extensions, and rebranding activities
• Organize and deliver training programs for the field force
Qualification
• Graduate in Science or Pharmacy
Experience
• Minimum 6 years of experience in Product Management Team (PMT)
• Strong exposure to domestic pharmaceutical marketing
Skills
• Strategic brand management and leadership skills
• Market analysis, forecasting, and portfolio management
• Excellent communication, presentation, and decision-making abilities
• Ability to manage multiple brands and cross-functional stakeholders
About the Organisation
IPCA Laboratories is a globally recognized pharmaceutical company with a strong domestic presence. Known for its quality-driven approach and wide therapeutic portfolio, IPCA offers a dynamic work environment and long-term career growth opportunities.
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