Roles & Responsibilities
• Lead product strategy and brand planning for domestic pharma brands
• Develop and execute marketing campaigns and promotional strategies
• Prepare product positioning, visual aids, and marketing collaterals
• Coordinate with sales teams to drive product performance
• Analyze market trends, customer insights, and competitor activity
• Manage product lifecycle including launches and line extensions
• Conduct training programs for field force and internal teams
• Collaborate with cross-functional teams such as sales, medical, and supply chain
Qualification
• Graduate in Science or Pharmacy
Experience
• Minimum 4 years of experience in Product Management Team (PMT)
• Proven experience in domestic pharmaceutical marketing
Skills
• Strong brand management and strategic planning skills
• Market analysis and competitive intelligence
• Excellent communication, presentation, and leadership abilities
• Ability to manage multiple products and projects effectively
About the Organisation
IPCA Laboratories is a leading Indian pharmaceutical company with a strong presence in domestic and global markets. The organization is known for its quality-driven manufacturing, robust brand portfolio, and commitment to innovation in healthcare.
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