Senior Content Editor - Omnichannel

Why This Role Matters
As Sanofi advances one of the strongest R&D pipelines in its history, effective commercialization through best-in-class Omnichannel engagement becomes essential. Under the Play-To-Win strategy and DRIVE modernization initiative, the Go-to-Market Capabilities (GTMC) organization is transforming how the company delivers scientific value to healthcare professionals and patients worldwide.
The Senior Content Editor – Omnichannel plays a strategic role in enabling this transformation by delivering scientifically robust, compliant, and digitally optimized content across channels. This position not only ensures excellence in medico-marketing communication but also drives innovation through AI-enabled content workflows and modular content frameworks.

Job Description
We are seeking a highly experienced Senior Content Editor – Omnichannel to join the Content Operations Team within the Hyderabad Hub. This role requires independent ownership of complex content creation, advanced scientific review capabilities, and leadership in Omnichannel strategy execution.
The candidate will manage end-to-end content development, support AI-driven content innovation, guide junior editors, and collaborate across global and local stakeholders to deliver high-quality, compliant, and performance-driven marketing materials.

Key Features of the Role
• Strategic involvement in global Omnichannel engagement initiatives
• Leadership in GenAI-enabled content development and refinement
• Oversight of modular content frameworks and localization strategies
• Mentorship and capability development of junior editors
• Collaboration with cross-functional global and local teams
• Opportunity to influence digital transformation initiatives within GTMC

Responsibilities

Content Leadership & Development
• Independently create and review complex branded and unbranded scientific content
• Manage end-to-end Omnichannel content workflows including design coordination, tagging, deployment, and dissemination
• Develop and maintain therapeutic area expertise and compliance knowledge
• Perform literature analysis, background research, and due diligence to ensure accuracy
• Integrate SEO/SEM insights and campaign analytics to optimize content performance

AI & Innovation
• Actively contribute to GenAI/Content Powerhouse initiatives
• Review, refine, and enhance AI-generated content to meet brand and compliance standards
• Collaborate with prompt experts to improve AI outputs
• Write compelling headlines, CTAs, and content sections as needed
• Ensure seamless integration of text and visuals in collaboration with graphic designers
• Implement agile methodologies to scale content production

Quality & Compliance Oversight
• Review scientific validation performed by junior editors
• Ensure strict adherence to Medical, Legal, and Regulatory (MLR) standards
• Guide junior editors in modular content creation, claims review, and localization
• Maintain structured documentation and process compliance

People & Collaboration
• Maintain strong stakeholder relationships within allocated GTMC pillars
• Interact effectively with healthcare professionals as required
• Mentor and coach junior editors to enhance scientific and creative capabilities
• Partner with Leads to strengthen team capabilities and support development plans
• Collaborate with Omnichannel, GBTs, AoR, and LexMex teams for customized deliverables
• Provide proactive recommendations to improve content quality and processes

Performance & Process Excellence
• Deliver high-quality content within agreed timelines
• Act as subject matter expert in Omnichannel content strategy
• Conduct content need analysis and implement annual content plans
• Manage vendor deliverables and ensure adherence to defined processes
• Lead tactical process improvements across the division

Required Qualifications

Educational Requirements:
• Advanced degree in Life Sciences, Pharmacy, or related discipline

Experience and Skills:
• More than 4 years of experience in medico-marketing, medical, commercial, or Omnichannel content creation within pharmaceutical/healthcare industry
• Advanced ability to independently create and review scientific marketing content
• Expertise in persona-based content derivatization, repurposing, and localization
• Strong knowledge of modular content frameworks and digital asset management
• Experience with GenAI prompting and AI content frameworks preferred
• Solid understanding of cross-channel content delivery (web, mobile, social)
• Knowledge of customer journey analysis and channel best practices
• Advanced proficiency in MS PowerPoint, Excel, Word, and Adobe tools
• Strong stakeholder management and communication skills
• Ability to manage multiple projects simultaneously

Salary Insights
Compensation is competitive and aligned with industry benchmarks for senior medico-marketing and Omnichannel professionals in Hyderabad. The final package will depend on expertise in digital strategy, AI-enabled content frameworks, and leadership experience. Benefits typically include performance incentives, structured learning opportunities, and global career mobility pathways.

Company Overview
Sanofi is a global biopharmaceutical company focused on discovering, developing, and delivering innovative medicines and vaccines. With a strong presence across more than 100 countries, Sanofi operates at the intersection of science and healthcare to improve the lives of millions of patients worldwide.

Application Tips

• Tailor your resume to highlight your experience in Omnichannel content, medico-marketing, and digital campaign execution.
• Showcase measurable impact (e.g., improved engagement rates, SEO ranking growth, campaign performance metrics).
• Highlight experience with GenAI tools, modular content frameworks, content tagging, and digital asset management if applicable.
• Demonstrate your expertise in MLR compliance and scientific accuracy validation.
• Include examples of cross-functional collaboration with brand teams, digital teams, and global/local stakeholders.
• Mention your proficiency in MS PowerPoint, Excel, Word, and Adobe tools clearly.
• If possible, attach a portfolio or samples of digital content (emails, banners, slide decks, web content, social posts, etc.).
• Emphasize leadership experience — mentoring junior editors, managing projects, and driving process improvements.