Customer Marketing Manager - Oncology

Roles & Responsibilities
• Design, execute, and optimize integrated marketing campaigns across the provider journey to meet business objectives
• Orchestrate delivery of campaign plans aligned with overall marketing strategy
• Manage campaign calendars, timelines, and annual marketing plans
• Lead tactic sequencing, prioritization, and end-to-end project management
• Guide content strategy and messaging across media, web, email, sales tools, events, and other channels
• Manage audience marketing budgets including media, agencies, and creative partners
• Analyze campaign performance data and report KPIs and insights to drive optimization
• Manage third-party vendors and internal channel partners for campaign execution
• Collaborate with Product Management and Product Marketing teams on goals, market sizing, and positioning
• Lead recurring stakeholder meetings to ensure timely and accurate campaign execution
• Partner cross-functionally with Sales, Medical Affairs, Science, and Operations teams
• Apply journey-based marketing strategies to deliver the right message at the right time
• Ensure consistent brand experience, voice, and visuals across all marketing channels

Qualification
• Bachelor’s degree in Science or related discipline

Experience
• 10+ years of marketing experience within healthcare or pharmaceutical industry
• Experience in biopharmaceutical or oncology segment preferred

Skills
• Strong expertise in multi-channel and omni-channel marketing strategies
• Deep understanding of customer journey and audience targeting
• Knowledge of account-based marketing (ABM)
• Strong experience with marketing automation tools, especially Eloqua
• Working knowledge of CRM databases
• Understanding of digital marketing technologies and AI platforms
• Strong communication, copywriting, and editing skills
• Excellent project management, organization, and data analysis skills
• Ability to work effectively in a highly matrixed, global environment
• Open to working across time zones

About the Organization
Labcorp is a global leader in life sciences and diagnostics, supporting healthcare decisions through advanced laboratory services and integrated clinical solutions. The organization is committed to innovation, inclusion, and delivering high-quality outcomes for patients, providers, and partners worldwide.