Content Editor - Omnichannel (Medico-Marketing & GTMC)

Why This Role Matters
In an era where pharmaceutical innovation is accelerating, effective commercialization depends on how well science is communicated across multiple digital and physical touchpoints. As part of its global transformation strategy, Sanofi is modernizing its Go-to-Market Capabilities (GTMC) to enable a unified, data-driven, and patient-centric Omnichannel engagement approach.
The Content Editor – Omnichannel plays a critical role in delivering scientifically accurate, compliant, and strategically aligned marketing content across channels. This position directly supports campaign excellence, digital transformation, and AI-enabled content innovation within the Hyderabad Hub.
By combining medical knowledge, storytelling capability, SEO awareness, and GenAI collaboration, the role ensures that content is impactful, compliant, and optimized for engagement across Healthcare Professionals (HCPs) and patient audiences.

Job Description
We are seeking an experienced Content Editor – Omnichannel to join the Content Operations Team within the GTMC Hyderabad Hub. The ideal candidate will manage end-to-end Omnichannel content creation, repurposing, localization, and deployment while ensuring scientific accuracy and Medical-Legal-Regulatory (MLR) compliance.
The role requires strong expertise in medico-marketing content, modular content frameworks, campaign optimization, and collaboration within AI-enabled content ecosystems. The candidate must be capable of handling multiple projects across therapeutic areas and supporting digital innovation initiatives aligned with GTMC strategy.

Key Features of the Role
• Exposure to global Omnichannel engagement strategy development
• Opportunity to work within a centralized GTMC transformation model
• Involvement in AI-enabled content generation and optimization initiatives
• Collaboration with global, local, and hub stakeholders
• Participation in modular content design and digital asset management
• Leadership and mentoring responsibilities for junior editors

Responsibilities

Content Creation & Management
• Create and review complex branded and unbranded scientific content independently
• Manage end-to-end Omnichannel content workflows including tagging, upload, deployment, and publishing
• Develop therapeutic area expertise and ensure adherence to compliance standards
• Support modular content creation, retro-modularization, and localization
• Ensure SEO optimization while maintaining scientific integrity

AI & Digital Innovation
• Review, edit, and refine AI-generated content to meet quality and brand standards
• Collaborate with prompt experts to improve AI content outputs
• Integrate keywords and enhance engagement metrics through analytics insights
• Support GenAI and Content Powerhouse initiatives aligned with GTMC strategy

Quality & Compliance
• Conduct scientific accuracy reviews and ensure MLR compliance
• Validate junior editors’ outputs for medical and regulatory precision
• Maintain documentation standards and follow best practices in project management

Stakeholder & Team Collaboration
• Partner with GTMC/Omnichannel pillars (Global, Local, Hub) to identify content needs
• Work cross-functionally to deliver customer-centric digital experiences
• Coach junior editors and support individual development plans
• Provide proactive recommendations for improving scientific content quality

Performance & Process Excellence
• Deliver high-quality content within agreed timelines
• Contribute to content need analysis and annual content planning
• Lead tactical process improvements within the department
• Support vendor coordination and content production management

Required Qualifications

Educational Requirements:
• Advanced degree in Life Sciences, Pharmacy, or related discipline

Experience and Skills:
• 2–4 years of experience in medico-marketing, medical, commercial, or Omnichannel content creation within the pharmaceutical/healthcare industry
• Strong understanding of brand messaging and compliance guidelines
• Experience in persona-based content derivatization and repurposing
• Knowledge of modular content frameworks and digital asset management
• Familiarity with GenAI prompting and AI content frameworks
• SEO/SEM awareness and customer journey understanding
• Strong stakeholder management and communication skills
• Proficiency in MS PowerPoint, Excel, Word, and Adobe tools
• Ability to manage multiple projects across franchises

Salary Insights
Compensation is competitive and aligned with industry benchmarks for Omnichannel and medico-marketing content professionals in Hyderabad. The final package will depend on experience level, digital expertise, and cross-functional exposure. Benefits typically include performance incentives, structured learning opportunities, and career progression within global operations.

Company Overview
Sanofi is a global biopharmaceutical leader focused on transforming scientific breakthroughs into life-changing therapies. Through its DRIVE modernization strategy and GTMC transformation, the company is building integrated capabilities to accelerate innovation, eliminate silos, and foster a One Sanofi approach.

The Hyderabad Hub plays a strategic role in enabling digital innovation, content excellence, and global collaboration to support Sanofi’s commercial and scientific ambitions.

FAQs

• Is digital marketing experience mandatory?
Yes, prior experience in digital or Omnichannel content creation within the healthcare or pharmaceutical industry is required.

• Does this role involve AI tools?
Yes, familiarity with GenAI content frameworks and AI-enabled workflows is preferred.

• Will there be mentoring responsibilities?
Yes, coaching junior editors and contributing to capability development is part of the role.

• Is travel required?
Travel may be required as per business needs.

Application Tips
• Highlight experience in medico-marketing or pharmaceutical content creation
• Showcase digital campaign and Omnichannel exposure
• Mention GenAI prompting or AI content validation experience
• Demonstrate MLR compliance understanding
• Provide examples of modular content development or SEO optimization work